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Eric Haze / Nike / 2012 Olympics / 21M Installation

Here's something from a long time buddy of ours, Eric Haze.
It has been a while since we last spoke, but hey, we still keep in touch!

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Eric was working with Nike at their 21 Mercer St. flagship store in Soho, in honor of the 2012 Olympics.

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The Olympics has always been a major converging point and congregation of different cultures, religions, colors and languages. Every four years, the best of the best sportsmen and women gather to celebrate the finest of their sports. Every four years, they sought to validate the past years' hard work and grit through breaking of PBs and WRs.

Nike's collaboration with Eric thus really represents the finest of them all. Sporting with artistic excellency. When Usain Bolt smashed the 100m world records at the Beijing Olympics four years ago; didn't the boy had fun. It was truly a moment of sporting greatness. The grandeur and the style that Bolt did it, it simply married sporting and artistic greatness.

Now back to Eric. The first installation piece seems to be a culmination of historical symbols of the games into a flag design and the second, his take on the American flag where uncoordinated colors and asymmetric designs are made to make orderly and conformed. Eric had really nailed it with this concept to put the symbolism of the olympics into his work. History is there to be rewritten. Do it your own way. But stick to hard work and not performance enhancing drugs. That seems to be what he is trying to tell the athletes.

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Lastly, lots of artists nowadays have taken to recording videos of their arts in progress to try to connect to their audiences. Eric's 3rd piece seems to want to direct its viewers to appreciate the behind the scenes tears, struggles and sweat of the athletes. The immense amount of work that has been done for the past 4 years would reflect itself in a matter of minutes at the Games.

(The first video is on rotation now in the Mercer St. store, and both will be released globally during the course of the olympics soon.)

With this post, on behalf of the management and crew of Flesh Imp, I wish all athletes at the London Olympics a good time there. To be able to stand on the podium is fantastic. But what is glorious would be knowing that you have performed your best. Remember the spirit of the Olympics, "Citius, Altius, Fortius!"

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Eric in his own words.


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